Blog :: 11-2017

Sellers: Breaking Down Home Staging

Home staging is not a new marketing technique for home sellers but it is extremely effective. We want to share with you why you'll want to invest some time into it. It has the potential to make the selling process a lot easier.

The Data

  • A survey by Coldwell Banker Real Estate Corp. found that staged homes spend half the time on the market than non-staged homes.
  • 81% of buyers say home staging makes it easier to visualize the property as their future home.
  • 45% of buyers say it will positively impact the value of the home if it is decorated to the buyer’s tastes.

The most common rooms to stage are the kitchen, living room, and master bedroom. These are the rooms that are going to see the most activity so they need to make a good impact. Common rules of thumb for staging are:

  • Declutter: The fewer odds and ends hanging around the better. Less clutter will show off more space which will appeal to your buyers. Plus, a clean house is more attractive to the eye and won't leave a bad impression.
  • No personal items: You may love the countless family photos hanging on your walls but it won't help your potential buyer when they're trying to envision living there. Put away any items that will interfere with the buyer seeing their future there.
  • Style: You might love your style but a vintage-chic or edgy contemporary style might not be appealing if it's too overpowering. Try to rein it in during the selling process, you can design your new home to your heart's content.
  • Floors: This is easy to overlook but a messy floor will give the impression that it might be hard to keep up with the cleaning of the home. A quick vacuum, sweep, or mop can take care of this easily. 
  • Furniture: Symmetrical arrangements are generally a good way to go. While many suggest pushing the furniture against the wall to make the room feel bigger, this can create issues if you are so far away from your company that they can't hear you. Pull the furniture off the wall to create a more community feel where you can envision actually having conversations.
  • Neutral Colors: Painting might not be in the budget but simply choosing neutral colors for pillows and throw rugs will allow for a relaxed atmosphere. Taking risks with bright colors isn't a good idea when it can turn off buyers. 
  • Pets: Clean, clean, clean! Having pets can make selling your home more difficult if there are paw prints and pet hair everywhere. Make sure you're doing a complete sweep of the home before potential buyers come over, especially if they don't have pets of their own. (Use deodorizers while cleaning to get rid of any smells. It's easy to become desensitized as the person living there but your guests will smell it!)

Depending on your budget you might want to hire a stager to do this for you or go the DIY route. For those going it on their own, check out Pinterest. The site has a ton of ideas to make your house shine. Just search things like "home staging" and "redecorating." Good Luck!

Sources:

https://www.nar.realtor/research-and-statistics/research-reports/profile-of-home-staging