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The Cap Buy-Down Program: 20% Guaranteed ROI on Lead Investments
What if every dollar you invested in leads gave you a guaranteed return — before you even closed a deal?
At New England Landmark Realty, our Cap Buy-Down Program rewards agents who take business growth seriously. It's not reimbursement. It’s not a gimmick. It’s a 20% commission ROI built into the structure of our model — and it adds real money to your bottom line.
What This Program Really Is
- NOT the company buying leads for you
- IS the company rewarding your smart investment
When you invest in your own leads — from any major real estate portal — we apply dollar-for-dollar credit to reduce your annual cap, up to your cap amount. This means you reach your $100,000 gross commission cap sooner — unlocking 90% split earlier and earning more throughout the year.
The ROI Math: $5,000 Lead Investment
Without Buy-Down:
- $100K at 70% = $70,000
- $20K at 90% = $18,000
- Total Commission: $88,000
With $5,000 Buy-Down:
- $95K at 70% = $66,500
- $25K at 90% = $22,500
- Total Commission: $89,000
Gain: $1,000 in additional commission
ROI: 20% guaranteed return on your $5,000 investment — before you even close any of those new leads.
Triple Benefit Breakdown
- Immediate Commission Boost
- $1,000+ more in split commissions
- Lead Generation Value
- $5K in leads could generate $15K–$25K in new GCI
- 3–5x ROI common for portal-based lead investments
- Business Growth Acceleration
- Unlock 90% split sooner
- Gain motivation to close more, earlier
Reminder: Hitting your $100,000 GCI cap equals $70,000 in personal income at the 70% split — after that, you're earning at 90%.
What You Earned vs. What You Get
You earn this reward by:
- Reaching 80% of your $100,000 cap (i.e., $80,000 GCI / $56,000 earned)
- Investing your own money in lead generation
- Documenting purchases from qualified platforms
The company rewards you with:
- Earlier access to 90% split
- Extra income from higher commission share
- Recognition for smart business building
Common Misconceptions
- “NELR should just pay for my leads.”
This program rewards ownership. You’re investing in your business — we reward that. - “I planned to spend $10K, so reduce my cap now.”
Only actual, documented investments count. We reward action, not intention. - “This is just lead reimbursement.”
No — this is a structured commission incentive with performance thresholds.
Bottom Line Value
- $5,000 in lead investment (yours to keep)
- $1,000+ in extra commission income
- Accelerated path to 90% split
- Up to $25K in added deals from those leads
How to Activate This Program
- Track your lead purchases from qualified sources
- Reach 80% of your $70K cap
- Submit documentation for approval
- Enjoy faster access to higher income
Explore More Compensation Insights
Turn Lead Spending Into Income Acceleration
You're already investing in your business — now get rewarded for it. If you want to grow smarter, faster, and more profitably, let’s talk about how the Cap Buy-Down Program can work for you.
- Request our Agent Success Toolkit
- Schedule your confidential ROI review
- Or reach out to Tony directly:
Tony Walton
Principal Broker, New England Landmark Realty
26 N Main Street, Suite 2
Waterbury, VT 05676
Phone: 802-253-4711
Email: tonywalton@nelandmark.com
Web: www.nelandmark.com
Current Property Listings
Browse the most recent properties available in this area. Contact us to schedule a showing or request more information on any listing below.
Today's Newest Listings!
Welcome to this beautifully customized, 4-bed, 4 bath home in highly sought-after Rivercrest Estates in Shelburne. From the moment you arrive, the home makes a distinctiv...
- 4 Beds
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- 5109465 MLS
Cozy 2BR, 1.5Ba end unit condo with an open floor plan being sold mostly furnished with only a few exceptions. Located in the Saltbox Village Condo association which offe...
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- 5109463 MLS
Some homes simply feel welcoming the moment you enter the door, and this charming brick home in the heart of Burlington is one of them. With four bedrooms and two bathroo...
- 4 Beds
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- 5109458 MLS
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An efficient 2-bedroom chalet located in the foot hills of West Windsor. Over the years the sellers have completed a total gut renovation of the interior and exterior of ...
- 2 Beds
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- 5109455 MLS
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Located in a wonderful, sought-after Essex Junction neighborhood, this meticulously maintained, 3-bedroom, 2.5-bath colonial sits on a private corner lot and has been lov...
- 3 Beds
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- 5109449 MLS
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Unit 615 at One25 Cambrian Way is a newly constructed, top-level two bedroom, two bath condominium with a spacious den, thoughtfully planned to deliver flexibility, comfo...
- 2 Beds
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- 5109446 MLS
Hollow View Road is located in the peaceful neighborhood of Stowe Hollow yet only minutes to Stowe's walkable village complete with shops and restaurants and just 15 minu...
- 4 Beds
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- 5109443 MLS
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Opportunity meets versatility at 15 Bellows Street in Fairfax. Set on 4.44 acres, this distinctive colonial/contemporary-style home offers more than 4,200 square feet of ...
- 4 Beds
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- 5109441 MLS
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This adorable seasonal camp offers an affordable way to enjoy Lake Dunmore! Nestled in the trees above the lake- this is truly a summer getaway! A new septic system was r...
- 2 Beds
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- 5109436 MLS
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Looking for an affordable 3 bedroom, 2 bathroom condo in Chittenden County? If so, this is the place for you! Vacant and ready to move into, this one-level condo makes fo...
- 3 Beds
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- 5109434 MLS
Nice two bedroom home within walking distance to the center of Townshend, Grace Cottage Hospital, and Leland and Gray Schools This house sits on a quiet dead end street ...
- 2 Beds
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- 5109429 MLS
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Welcome to the ultimate homesteading sanctuary. Spanning over 46 acres of versatile land with 2,800 feet of frontage along the winding Missisquoi River, this exceptional ...
- 4 Beds
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- 5109423 MLS
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Ideally located in the well-established Stowe Club neighborhood, this four-bedroom home offers generous outdoor living spaces and convenient access to Stowe village, the ...
- 4 Beds
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- 5109420 MLS
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Welcome to this beautifully updated 3-bedroom, 2-bathroom ranch offering over 1,400 square feet of single-floor, turnkey living space. This home blends high-end modern fi...
- 3 Beds
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- 5109416 MLS
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Tired of renting? Discover the charm, convenience, and value of this adorable two-bedroom bungalow - an ideal opportunity for first-time buyers, downsizers, investors, or...
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- 5109415 MLS
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Welcome to this charming and cozy 4-bedroom, 3-bath chalet in Alpine Haven, ideally located just 3 miles from Jay Peak. Set across three levels, this spacious getaway com...
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Escape to your own private wilderness with this stunning, off-grid log cabin nestled on 39.38 pristine acres. Perfect for the outdoor enthusiast seeking ultimate peace an...
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- 5109408 MLS
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Own your own slice of Paradise. Your new home will be sited on this 5.01-acre parcel with views to the West. This parcel offers a rare combination of natural beauty, conv...
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- 5109406 MLS
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Gorgeous four bedroom three bath Cape. Primary bedroom with its own bathroom and dual sinks. Brand new Trex deck. New kitchen, new bathrooms, new flooring, new oil boiler...
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Beautifully renovated while preserving its distinctive character, this Victorian Gambrel-style home blends original craftsmanship with modern comfort. Beautiful woodwork,...
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